Utilizing codes can provide manufacturers and retailers with valuable information, such as when and where consumers scan barcodes or QR codes, providing new insights into customer behavior. It is a tool for engaging directly with consumers, building brand loyalty and collecting customer data throughout the supply chain. This opens up unprecedented opportunities for brand identity – well beyond traditional packaging and media outlets.
Merchants can use inkjet printers to print brand logos or slogans on school supplies. Compared with traditional printing methods, the permanence of UV inkjet printers prevents this information from wearing out or fading, ensuring that the brand image remains visible for a long time.
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